The Marketer's Journey

CONEX S10: Why Emotion Is Key in Experiential Marketing

Episode Summary

Jaycen Thorgeirson, Founder and CEO of UviaUs, joins the Content Experience Show to discuss building emotional connections through experiential marketing.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to define “experiential marketing” Why moods are contagious Why B2B interactions can be fun Why people connect with emotion over production quality   Resources Get the free Conex Show Report from Uberflip here. Find out more about Convince & Convert here. Learn more about Jaycen and UviaUs here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Episode Notes

Jaycen Thorgeirson, Founder and CEO of UviaUs, joins the Content Experience Show to discuss building emotional connections through experiential marketing.

 

Special thanks to our sponsors:

 

In This Episode

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.