The Marketer's Journey

Adapting to your Company’s Growth Stage and Market Trends w/ Lynne Capozzi

Episode Notes

On this episode of The Marketer’s Journey, I interview Lynne Capozzi, CMO of Acquia. Lynne did what she calls a “boomerang” by leaving her job at Acquia to pursue other passions and opportunities and ending up eventually returning as their CMO years later. According to Lynne, the company was at such a different stage in the growth cycle that it was like starting fresh, and she viewed it as such. She treated it as though she was brand new and erased what she knew from her past life at Acquia. Sometimes, in cases such as Lynne’s, the opportunity to come back is far from a step back, it’s an opportunity to bring your new skills and knowledge to a workplace you know and love. On today’s episode we discuss Lynne’s role as a CMO across different company growth cycles and the importance of both product marketing and customer marketing in our changing economic climate.   

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!    

 

Key takeaways from this episode:  

Learn more about Acquia here: https://www.acquia.com/  

Learn more about Lynne here: https://www.linkedin.com/in/lynnecapozzi/